A TICKET FOR EVERY FAN CAMPAIGN

Strengthening SeatGeek brand awareness with a fan-focused 360 campaign.

Inspired by the wide range of tickets on SeatGeek, this campaign celebrates the diversity of fans and event types. In addition to filming two TV spots, we captured photos of fans, representative objects, and phones for each of our 14 biggest event types to be used across all marketing channels. These assets were implemented across all brand touchpoints, from onboarding emails to product features to out-of-home assets in Boston and Washington, D.C.

Creative Direction: Tim McCarthy
Creative Production: Bridget Gray
Art Direction & Design: Graeme Metcalf & Julie Safferstein
Copy: Dan Carroll
Production Agency: Moss Park