BONOBOS GOODSPORT

Launching a new line of better-fitting workout clothing.

When Bonobos launched workout clothing, we built a shoot around the storyline of a sunrise runner and created a sub-brand with distinct typography and color that was linked to Bonobos but could also hold its own. Bonobos GoodSport spanned all print and digital mediums, from Guideshop signage and hangtags to site assets, emails, social content, and display.

Creative Production: Bridget Gray & Ashley Lotstein
Art Direction & Design: Julie Safferstein
Photography: Weston Wells
Model: Benj Lee
Styling: Adam Stone
Hair & Makeup: Justine Sweetman
Copy: Matthew Leathers